abcoffee partnered with Tira to support its store launch at Nexus Mall, Koramangala. A festive, co-branded coffee truck was installed as a static, high-visibility asset, intercepting shopper traffic and driving discovery during the peak holiday period. Co-branded cups extended reach organically across social media, delivering incremental sales, first-time trials in a premium retail setting, and increased brand visibility.

abcoffee partnered with PVR INOX and A24 to build anticipation for the Indian premiere of The Drama. Inspired by the film, abcoffee launched the limited-edition Drama Matcha, amplified through in-app banners, push notifications, tent cards, and exclusive vouchers across all stores. The campaign culminated in a pop-up at the premiere at PVR Lido, Juhu, introducing critics, creators, and actors to the beverage.

abcoffee partnered with Zilo to drive discovery across both brand ecosystems. High-visibility abcoffee touchpoints, in-store LEDs, coasters, app banners, and vouchers, paired with Zilo's order inserts, app offers, and social stories. Extended through co-branded metro advertising for abcoffee's 4th anniversary, the partnership combined digital, offline, and transit media to expand reach and strengthen recall for both brands.

abcoffee partnered with Only What's Needed by Food Pharmer, the label-first protein brand built on years of teaching India to read what's actually in the pack. Together they reworked Procaff, abcoffee's protein coffee, around a shared standard: 24g+ whey protein per cup, single-origin coffee, and nothing on the label that needs explaining. Every cup is now backed by test reports, making the claims verifiable rather than just printed. Live across abcoffee outlets in a full range of SKUs — coffee, matcha, shakes, and more. The partnership is built on a common mission: a country that meets its protein needs out of habit, not effort.