Turn your coffee habit into rewards.

abcircle is abcoffee's official rewards programme, built to recognise every sip, everywhere you have it. The more you order, the more you unlock.

abcircle on the abcoffee app

What is abcircle?

abcircle rewards you for the coffee you're already buying. Log your abcoffee orders across every platform — app, takeaway, Swiggy, Zomato, and subscription — and watch your rewards grow with each one. As your orders add up, you climb through a structured multi-tier system designed to give loyal customers more with every cup.

It's the first programme by any F&B brand in India to bring all your touchpoints into one seamless platform, turning every order — wherever it happens — into a rewarding experience.

Join abcircle ↗︎

How it works

Four steps to a better sip.

  1. 01

    Sign up

    Join the programme with your mobile number.

  2. 02

    Add your order ID

    Log any abcoffee order from any platform; orders from the app are fetched automatically.

  3. 03

    Get verified

    We validate your order within 48 hours.

  4. 04

    Win rewards

    Every confirmed order earns points and moves you up the tiers. Sip more, win more.

The more you sip, the more you win

abcircle climbs across seven tiers, from First Pour to abcoffee Icon — each one unlocking bigger rewards, from free food and drinks to gift hampers and exclusive experiences. At the very top? A trip to Bali.